MARKETING IN
MANUFACTURING
News Articles, Data and More
Manufacturing Lead Generation: How to Attract Quality Leads
Manufacturing buyers are researching long before they ever request a quote. This guide breaks down how manufacturers can develop a lead generation strategy that attracts high-quality and high-intent prospects that are ready to convert.
How to Improve SEO on a Manufacturing Website
Many manufacturing websites struggle to rank for the searches that matter most. Discover practical SEO strategies manufacturers can use to improve online visibility, attract higher-intent traffic, and turn organic search into a consistent source of qualified leads.
Manufacturing Marketing Challenges (and How to Overcome Them)
Manufacturers face unique challenges in an ever-changing market. Learn how to overcome the most common marketing challenges that manufacturers face today.
Industrial Video Marketing
Video marketing has become essential for most industries to acquire and even retain current customers. Videos tell a story that often cannot be told as well through text or static images alone. Also, videos can be powerful when there is no chance to tell your story face to face with a client or prospect.
Industrial Branding
Branding for B2B industrial is much more complex for Consumer B2B or B2C marketing. Industrial brands must promote many more factors regarding the manufacturer/vendor as much as the product it produces. See the characteristics your buyers consider important.
Website Checklist
A manufacturer's website should include the following information:
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Products and services, including pictures and videos
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Brief company history, mission, vision, and differentiators
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Team and contact information
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Contact form with accessible email, phone number, and mailing address
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Testimonials
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Relevant news and articles
Social Media Checklist
Understanding the various social media channels is important. Start with:
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Identify the social media objective
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Conduct a social media audit and analysis
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Develop and refine your social brand
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Select the social media channels you should utilize
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Focus on content creation and curation
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Manage your social media community, posting relevant content consistently
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Review performance often, making changes when necessary
Podcasts covering Marketing
in Manufacturing
The Manufacturing Executive
By Gorilla 76
& Joe Sullivan
Manufacturing Happy Hour
By Chris Luecke
The Manufacturing Marketer
By Gorilla 76
MAM Members, Partners and Industry Suppliers who specialize in Marketing solutions.
MAM Resources
Timmermann Group
Timmermann Group is a leading digital marketing agency with vast experience working with regional, national, international manufacturers. For over 20 years, we have helped manufacturers get more qualified leads, shorter sales cycles, and increased revenue through conversion-first marketing services.
MAM's "I AM" Campaign Aims to Re-Brand Manufacturing.
Meet some of today's Missouri Manufacturers.
