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Conference Agenda

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MARKETING TRACK

Day 1 - Tuesday, Feb. 7th

No BS Marketing

Session Track Sponsor

10:30 AM - 11:30 AM

No B.S. Marketing

Session description coming soon.

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Peyton Warren, Thinker & Strategist | Gorilla 76

   Peyton thrives in community-building. After serving as a client success executive, she shifted into strategy in early 2022. In addition to helping clients stay ahead of competitors, she’s also a host on Industrial Marketing Live.

   Her holistic approach to marketing is informed by her diverse background. From grassroots campaigns and hyper-growth startups to international nonprofits and distribution networks, she’s seen how focus and strategic use of resources can build brands and drive results.

   Prior to joining Gorilla, Peyton worked with Apptegy, a fast-growing EdTech startup, sourcing talent and teaching school districts how to distribute messaging and build their brands. And in 2016, she campaigned for Senator Bernie Sanders, wrangling press from coast-to-coast. She later continued this work with Next Gen Climate, where she earned media in the crowded swing state media market.

   She’s also applied her marketing skills to passions beyond work. As an active CSA-member, she managed the largest multi-farm program in the Midsouth. On the weekends, you’ll find Peyton exploring her local farmer’s markets, cappuccino in hand, with her husband Jon and their rescue pups, Zulu and Charlie.

   Peyton graduated at the top of her class from the University of Central Arkansas with a BA in Journalism and double minor in Spanish and interdisciplinary studies.

Digital Content

1:15 PM - 2:15 PM

Evaluating & Improving Your Digital Content

Session description coming soon.

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James Boeckmann, Thinker & Content Director | Gorilla 76

   James is the content director at Gorilla 76, an industrial marketing agency in St. Louis, MO. 

   He’s a writer who enjoys the creative process as a means of learning and problem solving. He likes talking with people to engage with what matters in a story. He previously reported on the St. Louis food and beverage industries for Sauce Magazine. Today, he produces a podcast for a Missouri-based dairy trader and hosts a podcast about B2B marketing with some friends. 

   He loves to cook and writes fiction and music in his free time. If you can’t find him at home, he’s probably with friends at a nearby lake, river or park. He grew up in St. Louis and holds degrees in philosophy (B.A.) and English, creative writing (B.A.) from the University of Missouri.

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Allen Fennewald, Thinker & Senior Writer | Gorilla 76

   Allen is a researcher and conversion writer who’s passionate about journalism and creative writing. He enjoys learning from people who are experts in their fields and applying new knowledge in ways that inform anyone who can benefit from the information. He grew up on a farm in rural Audrain County, Missouri, where he often returns to help his father.

   In his spare time, Allen enjoys writing fiction and playing music. He previously worked as regional editor at the Columbia Daily Tribune, where he oversaw multiple rural newspapers, including his hometown paper in Mexico (Missouri) where he started in the industry as a naive young reporter. He has also reported for news outlets in places like Washington D.C., Jefferson City and St. Louis.

   Allen graduated from the University of Missouri with degrees in English, creative writing (B.A.) and journalism (M.A.).

B2B

3:30 PM - 4:30 PM

Optimizing the Digital Experience

Session description coming soon.

Kurt Theobald - Classy Llama

Kurt Theobald, Co-Founder & CEO | Classy Llama

   Since 2007, Kurt Theobald has been the CEO and Cofounder of Classy Llama, a digital commerce agency in Springfield, Missouri.  With a passion for developing a community culture of excellence, Theobald and the partners and leaders of the agency have navigated the challenges of growth to become an established partner in the Adobe ecosystem serving a broad range of SMB and mid-market merchants, especially in the B2B automotive, outdoor, parts, customizable products, and manufacturing verticals.

   Theobald lives in Republic, Missouri with his wife, mother-in-law, and five children. Classy Llama is a full-service eCommerce agency of a different breed. Their passion is to help merchants leverage technology to sustainably grow and build their business. Classy Llama serves their clients through eCommerce consulting, marketing, design, development, and support.

Day 2 - Wednesday, Feb. 8th

9:00 AM - 10:00 AM

Session Title Coming Soon

Session description coming soon.

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Peyton Warren, Thinker & Strategist | Gorilla 76

   Peyton thrives in community-building. After serving as a client success executive, she shifted into strategy in early 2022. In addition to helping clients stay ahead of competitors, she’s also a host on Industrial Marketing Live.

   Her holistic approach to marketing is informed by her diverse background. From grassroots campaigns and hyper-growth startups to international nonprofits and distribution networks, she’s seen how focus and strategic use of resources can build brands and drive results.

   Prior to joining Gorilla, Peyton worked with Apptegy, a fast-growing EdTech startup, sourcing talent and teaching school districts how to distribute messaging and build their brands. And in 2016, she campaigned for Senator Bernie Sanders, wrangling press from coast-to-coast. She later continued this work with Next Gen Climate, where she earned media in the crowded swing state media market.

   She’s also applied her marketing skills to passions beyond work. As an active CSA-member, she managed the largest multi-farm program in the Midsouth. On the weekends, you’ll find Peyton exploring her local farmer’s markets, cappuccino in hand, with her husband Jon and their rescue pups, Zulu and Charlie.

   Peyton graduated at the top of her class from the University of Central Arkansas with a BA in Journalism and double minor in Spanish and interdisciplinary studies.

The Marketing Voices

10:30 AM - 11:30 AM

PANEL: The Marketing Voices

Session description coming soon.

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Sarah Nenninger, Director of Engagement | Mostly Serious

   Sarah Nenninger is the Director of Engagement at Mostly Serious, a full-service digital agency located in Springfield, MO. In her work at Mostly Serious, Sarah works with clients to create measurable, impactful marketing strategies across manufacturing and other industries. Prior to joining Mostly Serious, Sarah honed her skills in regional and national marketing agencies and as an in-house marketing leader in higher education and emergency management technology organizations. She is a proud two-time graduate of Missouri State University with an undergraduate degree in Marketing and an MBA. 

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