Marketing should be part of a manufacturing organization. It connects manufacturers, wholesalers, distributors, and customers to your product.
Remember, most start the purchase process for anything in a similar way - through an online search.
WEBSITE
A manufacturer's website should at least have the following information:
-
Products and services (one page for each category and separate pages for each product), including pictures and videos.
-
The company's history, mission, vision, and differentiators (unique skills, technology, etc.)
-
The Team - highlight key management and employees
-
Contact form
-
Easy to find phone numbers
-
News blog - tell the story and share how customers have helped or served.
-
Good Title and Description Meta Tags for Search Engine Optimization (SEO)
SOCIAL MEDIA
Begin with a Social Media Marketing process. Understanding the various social media channels and how best to use each is important. Start with;
- Identify the social media objective
- Conduct a social media audit and analysis
- Develop and refine a Social Brand
- Select the social media channels to utilize
- Focus on Content Creation and Curation
- Manage your social media community and influence
- Measure and quantify success of the plan
- Manage and execute the plan
