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Manufacturing Marketing

Marketing should be part of a manufacturing organization. It connects manufacturers, wholesalers, distributors, and customers to your product.

Remember, most start the purchase process for anything in a similar way - through an online search.

WEBSITE

A manufacturer's website should at least have the following information:

  • Products and services (one page for each category and separate pages for each product), including pictures and videos.

  • The company's history, mission, vision, and differentiators (unique skills, technology, etc.)

  • The Team - highlight key management and employees

  • Contact form

  • Easy to find phone numbers

  • News blog - tell the story and share how customers have helped or served.

  • Good Title and Description Meta Tags for Search Engine Optimization (SEO)

SOCIAL MEDIA

Begin with a Social Media Marketing process. Understanding the various social media channels and how best to use each is important. Start with;

- Identify the social media objective

- Conduct a social media audit and analysis

- Develop and refine a Social Brand

- Select the social media channels to utilize

- Focus on Content Creation and Curation

- Manage your social media community and influence

- Measure and quantify success of the plan

- Manage and execute the plan

Industrial Branding

Branding for B2B industrial is much more complex for Consumer B2B or B2C marketing.  Industrial brands must promote many more factors regarding the manufacturer/vendor as much as the product it produces.  See the characteristics your buyers consider important.

Challenges of Manufacturing Marketing

COVID-19 and new Millennial customer/decision makers are creating challenges for industrial marketing that will require new approaches, particularly online Here are some of the issues and solutions.

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 1329 E. REPUBLIC RD.

SUITE J

SPRINGFIELD, MO  65804

PHONE: 417-863-7262

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Join other Missouri Manufacturers. ​
Call 
417-863-7262 or email us at info@MAMStrong.org to learn how

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of membership.

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